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Consumer packaged goods (CPG) companies are at a crossroads, facing crucial decisions amidst evolving consumer buying behavior, inflationary pressures, complicated retailer relationships, and escalating supply chain complexities. As brands reinvent their products and services to address these challenges, they now need to harness data for faster intelligence. From predictive signals to adjust to consumer preferences, to fostering more responsive partnerships with retailers and channels, to developing a resilient and intelligent supply chain, and to addressing sustainability and regulatory concerns, the demands from the first, second, and third-party data are deeper and more urgent than ever.
Now is the opportune moment to reinvent traditional business models by leveraging AI—the game changer for data-driven insights. AI is poised to help CPG companies unlock data to its full potential, establishing new future-ready consumer engagement and operational frameworks to sense and respond with agility and speed. Yet expertise is essential.
Partner with us to leverage our years of CPG experience, advanced AI capabilities, and outcome-driven methods, ensuring a swift and successful journey through AI-led transformation.
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CPG brands are shifting marketing budgets toward RMNs, requiring new capabilities to market closer to purchase points, use closed-loop data, and personalize content with generative AI. It’s time to unlock the power of your data with AI-driven insights. We specialize in leveraging AI-powered analytics and machine learning to transform data into actionable insights, enabling personalized and impactful marketing strategies. Adapt these insights for targeted personalization, ensuring your ad spend directly correlates with actual sales.
Unlock the full potential of your supply chain with AI-powered intelligence. Gain unparalleled visibility, optimize operations, and respond to dynamic market demands with precision.
Ensure that your products are always available when and where shoppers need them.
Maximizing on-shelf availability is crucial for CPG success, yet it remains a significant challenge for many businesses. With AI-powered solutions, you can revolutionize your approach to on-shelf availability, ensuring that your products are always in stock and ready to meet consumer demand.
Harness the power of AI to lead the way towards a more sustainable and socially responsible future.
Empower your ESG efforts with AI-driven solutions to drive sustainability, social responsibility, and corporate governance. Enhance your initiatives, including SCOPE 2 emissions reduction, by aligning values with sustainable practices.
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Digital transformation is a monument built atop strong, modern data management. In the era of expanding the ‘datasphere’ and overwhelming amounts of dark data, stitching together the right pieces of information in real-time is the competitive edge.
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Case Studies
We prevented more than 80% of wrong supplier codes in its first iteration, enabling a global automobile company to optimize its production with AI and ML-led solutions.
Case Studies
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Case Studies
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Case Studies
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AI has been envisioned as a business multiplier for decades, but its adoption has only recently gained pace.
The retail industry is rapidly adopting Machine Learning, Computer Vision AI, and smarter AI-led solutions to enhance customer experiences, drive supply chain optimization, smarter in-store operations, and more. Generative AI, however, can help them achieve more.
Generative AI models and similar architectures are known for their impressive and versatile features. These models have revolutionized natural language understanding and generation.
AI-powered solutions are helping businesses gain deeper insights to make data-driven decisions with enhanced precision.
Senior Vice President, SME
CPG
Senior Vice President, SME
CPG
Talk to our domain experts to understand the best Enterprise AI use cases for your business.
Talk to our domain experts to understand the best use cases of Enterprise AI for your business.
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© Copyright 2023 HTC Global Services. All rights reserved